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Tips for Using Social Media to Market Handcrafted Home Furnishings and Decor

Social media has revolutionized the way businesses market their products, and this holds true for the handcrafted home furnishings and decor industry as well. With millions of users scrolling through their feeds every day, social media platforms provide immense opportunities to showcase your unique creations and reach a wider audience. In this blog post, we will explore valuable tips for using social media to effectively market your handcrafted home furnishings and decor. Let’s dive in!

1. Showcase Your Craftsmanship

High-Quality Visuals

Invest in high-quality photography or videography to capture the essence and intricacy of your handcrafted products. Use natural lighting, clean backgrounds, and multiple angles to showcase the craftsmanship and details. Ensure that the images are visually appealing, as they will be the first point of attraction for potential customers scrolling through their social media feeds.

Behind-the-Scenes Content

Provide glimpses into your creative process by sharing behind-the-scenes content. This can include images or short videos of you working on your creations, selecting materials, or designing new pieces. This will give your audience a sense of the dedication and effort that goes into handcrafting your home furnishings and decor.

2. Engage with Your Audience

Respond to Comments and Messages

Make it a priority to respond promptly to comments and direct messages from your audience. Engage in conversations, answer queries, and show genuine interest in their feedback or inquiries. This will help build trust and foster a sense of community around your brand.

Run Polls and Surveys

Use the polling feature on social media platforms to gather insights from your audience. Ask them about their preferences, design choices, or suggestions for future products. This will not only encourage engagement but also provide valuable feedback that can guide your product development and marketing strategies.

3. Collaborate with Influencers

Identify Relevant Influencers

Research and identify influencers in the home decor and interior design niche who align with your brand values and target audience. Look for influencers who have an engaged following and a genuine interest in handcrafted products. Collaborating with these influencers can help you reach a wider audience and build credibility for your brand.

Offer Product Experiences

Send your handcrafted home furnishings or decor items to influencers for them to experience and showcase on their social media platforms. Encourage them to share their honest reviews and recommendations with their followers. This can generate buzz around your products and attract potential customers who trust the influencer’s opinion.

4. Share Inspirational Content

Home Decor Tips and Ideas

Share inspirational content related to home decor and interior design. This could include tips on styling different spaces, color combinations, or seasonal decor ideas. By providing valuable content, you position yourself as an expert in the industry and create a reason for your audience to follow and engage with your social media accounts.

Customer Testimonials

Feature testimonials and reviews from satisfied customers who have purchased your handcrafted home furnishings and decor. These testimonials can be in the form of quotes or short videos that highlight the positive experiences customers have had with your products. This social proof can significantly influence potential customers’ purchasing decisions.

5. Collaborate with Complementary Brands

Identify Complementary Brands

Look for brands in the home decor or related industries that complement your handcrafted products. For example, if you create wooden furniture, collaborate with a brand that sells eco-friendly home cleaning products. This allows you to tap into each other’s audiences and cross-promote your products.

Joint Giveaways and Contests

Organize joint giveaways or contests with complementary brands. This can increase your visibility, attract new followers, and potentially lead to sales. Make sure the rules and entry requirements are clear, and collaborate closely with the other brand to ensure a seamless and successful partnership.


Social media is a powerful tool for marketing handcrafted home furnishings and decor. By showcasing your craftsmanship, engaging with your audience, collaborating with influencers and complementary brands, and sharing inspirational content, you can effectively promote your products and build a loyal customer base. Stay consistent, stay true to your brand, and embrace the opportunities offered by social media to grow your business.

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