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What social media promotion tactics work best for a new series of thriller novels?


Welcome to our blog post on the best social media promotion tactics for a new series of thriller novels. Social media platforms have revolutionized the way authors connect with readers, allowing them to build a fanbase and promote their books effectively. If you’re an author launching a new series of thrilling novels and want to reach a wider audience, leveraging social media is crucial. In this article, we will explore some proven tactics that can help you effectively promote your thriller novels on social media. Let’s dive in!

1. Create Engaging Content

Showcase Your Books:

One of the most important tactics to drive engagement on social media is by creating engaging content that showcases your thriller novels. Use eye-catching graphics, intriguing quotes, or book covers to capture the attention of potential readers. Share excerpts or short stories to give your audience a taste of your writing style and the thrilling atmosphere of your books. Craft compelling captions and use relevant hashtags to reach a wider audience. By consistently sharing engaging content, you can generate interest and curiosity among readers, increasing the chances of book sales.

2. Engage with Book Reviewers and Influencers

Connect with Book Reviewers:

Book reviewers and influencers play a crucial role in promoting books on social media. Identify influencers and bloggers in the thriller genre who have a significant following and engage with them. Offer them a free copy of your novel in exchange for an honest review or feature on their social media platforms. Positive reviews and recommendations from trusted sources can greatly influence readers’ purchasing decisions. Engaging with book reviewers and influencers can help you reach a larger audience and build credibility for your series of thriller novels.

3. Run Giveaways and Contests

Create Excitement:

Running giveaways and contests is an effective way to generate excitement and engagement on social media. Offer signed copies of your thriller novels, merchandise, or even exclusive sneak peeks to winners. Encourage participants to share their favorite suspenseful book quotes or stories using a specific hashtag related to your series. This user-generated content will not only increase engagement but also create a sense of community around your books. Additionally, giveaways can help you reach a wider audience as participants often tag their friends and followers to increase their chances of winning.

4. Collaborate with Book Clubs and Online Communities

Partner with Book Clubs:

Collaborating with book clubs and online communities is a fantastic way to promote your thriller novels. Reach out to book clubs that focus on the thriller genre and offer to host virtual author Q&A sessions or provide discussion guides for your books. Engage with members by answering their questions and participating in the conversations. This collaboration not only helps generate buzz around your novels but also exposes your work to an audience who are already interested in the genre. Word-of-mouth recommendations from book club members can significantly boost your book sales.

5. Leverage Book Trailers and Teasers

Create Intrigue:

Visual content, such as book trailers and teasers, can be highly effective in promoting your thriller novels on social media. Create short videos that capture the essence of the suspense and mystery in your books. Use compelling visuals, background music, and gripping narration to create intrigue and entice viewers to want to know more. Share these trailers and teasers on platforms like YouTube, Facebook, and Instagram to captivate potential readers and encourage them to explore your series further.


Promoting a new series of thriller novels on social media requires a strategic and creative approach. By creating engaging content, engaging with book reviewers and influencers, running giveaways and contests, collaborating with book clubs and online communities, and leveraging book trailers and teasers, you can effectively generate buzz, build a fanbase, and increase sales for your thrilling novels. Remember to stay consistent in your social media efforts and provide value to your audience. Best of luck in promoting your series and captivating readers in the thrilling world you’ve created!

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