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What are some unique ways to use social media for a boutique hotels grand opening?

What Are Some Unique Ways to Use Social Media for a Boutique Hotel’s Grand Opening?


Social media has revolutionized the way businesses promote themselves, and this holds true for the hospitality industry as well. When it comes to a boutique hotel’s grand opening, leveraging social media platforms can be a creative and effective way to generate buzz, attract potential guests, and create a memorable launch. In this article, we will explore some unique ways to use social media for a boutique hotel’s grand opening. Let’s get started!

1. Teaser Campaign on Instagram Stories

Instagram Stories are a popular feature that allows businesses to share temporary content with their followers. Use this feature to create an enticing teaser campaign leading up to your boutique hotel’s grand opening. Share behind-the-scenes glimpses of the hotel’s interior, exclusive amenities, or the stunning views. Create a sense of anticipation and curiosity among your audience, encouraging them to stay tuned for the big reveal.

2. Influencer Takeovers

Collaborating with influencers in the travel and hospitality niche can significantly amplify the reach of your boutique hotel’s grand opening. Invite relevant influencers to take over your social media accounts for a day or two. They can share their experiences, showcase the hotel’s unique features, and engage with their followers on behalf of your hotel. This not only expands your reach but also adds credibility and authenticity to your brand.

3. User-Generated Content Contest

User-generated content is a powerful tool to engage with your audience and showcase your hotel from a guest’s perspective. Launch a contest encouraging guests to share their favorite moments at your hotel using a specific hashtag. Offer attractive prizes, such as a complimentary stay or exclusive amenities, to incentivize participation. This will not only create a buzz around your grand opening but also provide you with a wealth of authentic content to share on your social media platforms.

4. Facebook Live Virtual Tour

Facebook Live is an excellent tool for engaging with your audience in real-time. Conduct a virtual tour of your boutique hotel on Facebook Live, showcasing the key areas, amenities, and unique features. Encourage viewers to ask questions or request specific areas to be showcased during the live tour. This interactive experience can generate excitement and allow potential guests to get a sneak peek of what your hotel has to offer.

5. Exclusive Offers for Social Media Followers

Reward your social media followers with exclusive offers and discounts for your boutique hotel’s grand opening. Create unique promo codes or special packages that are only available to those who follow your social media accounts. This not only encourages engagement and brand loyalty but also drives direct bookings from your social media audience.

6. Collaborate with Local Influencers and Businesses

Forge partnerships with influential individuals and local businesses in your area to further promote your boutique hotel’s grand opening. Collaborate with local photographers, event planners, or popular restaurants to create mutually beneficial promotions or giveaways. This cross-promotion can help you tap into new audiences and increase your brand’s visibility within the local community.

7. Create Engaging Video Content

Video content is highly engaging and shareable on social media platforms. Create short, visually appealing videos that highlight the unique aspects of your boutique hotel. Showcase the luxurious rooms, picturesque surroundings, or exceptional services in an attention-grabbing way. These videos can be shared across various platforms, including Instagram, Facebook, and YouTube, to attract potential guests and create a lasting impression.


Social media provides boutique hotels with a range of unique opportunities to create excitement and buzz around their grand opening. Utilize Instagram Stories for teaser campaigns, collaborate with influencers, run user-generated content contests, conduct Facebook Live virtual tours, offer exclusive deals to social media followers, collaborate with local influencers and businesses, and create engaging video content. By implementing these strategies, your boutique hotel can leverage the power of social media to successfully launch and establish its presence in the competitive hospitality industry.

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